by admin on August 28, 2008
(The following post makes more sense if you’ve bought the ebook and read it). If you bought Andre Chaperon’s Marketing Bully ebook today and have had the time to review it you’ll notice in one section on advertising (I’m being vague deliberately) he talks about using about.com to get lists of websites in a specific niche.
Well, let me extend this a bit - there’s another place you can get lists of websites in a related niche - Google adwords. And here’s how:
Go to Google. Click on ‘preferences’ and set the number of search results shown to be 100. Now go do your search for your niche. Of course you’ll get all the adwords listings. Now click on ‘more sponsored listings’. Now I think Google just changed the layout of this page, but you should now have a three column listing of at least 100 advertisers on that search term. That gives you a ton of information to use in conjunction with the ebook’s suggeste strategy. And combine each of those websites with the about.com technique in the ebook, now you’re cooking with gas.
My apologies if this specific strategy is mentioned in the ebook. So far I’ve only glanced at it and picked up a few points. I saw the new Google layout on the sponsored listings page and just kind of put two and two together.
Now, for those of you not following along in the ebook there’s still something to be learned here. Watching the PPC ads are a good indicator of what’s going on in the industry. How can you use that in what you’re doing? Worth giving some thought to.
I watch the PPC ads relatively closely in my niche to see any new players. Normally what I see are incompetents spending money which is kind of nice. But sometimes there’s more going on. Players who are getting slaughered in the organic listings moving to PPC. PPC players trying to move into organic. And just two weeks ago I was investigating a new player in the PPC market (see my previous post on researching your competitors online) and found a very high quality backlink. I’ve not completed my research yet, but I may be able to duplicate the link. If so - watching the PPC ads paid off, didn’t it?
by admin on August 25, 2008
Think back 10 or 12 years ago. How nice would it be to know then what you know now about domain names? Wouldn’t it be cool to go back and register mortgages.com? Or some nice keyword rich domains?
Well, you can. They’re called .ca’s. And they’re available by the boatload for the registration for less than $15. Get in now.
When I started doing internet stuff, nobody used .ca’s. They were the mickey mouse version of the .com. I recommended that Canadians buy the .com. And it’s nice if you still can get them. But Canadian consumers are changing. Years ago, a .ca was a pale imitator. Now, .ca’s are preferred by Canadians. We’re sick of shopping at American websites, or getting non-Canadian information. Now the .ca’s instantly tell visitors that the site is exactly what they’re looking for. A .ca domain is an indicator of trust now for Canadians. Things have changed.
What hasn’t changed is that these .ca domains are readily available for registration. We’re in 1997 with the .com’s right now - there’s so much good stuff available.
And I’m not talking even about right now. But 10 years isn’t that long of a time. And in 10 years, the .ca’s will be like the .com’s - all the good ones will be taken. For the couple of bucks, it’s worth it to buy a bunch then just hold onto them until they increase in value.
Going back to our theme on mortgages, ontariomortgagerates.ca is available. I doubt there’s a us state mortgagerates.com left available. So get them now while they’re cheap and there’s no competition.
I’ve got a bunch registered myself. For example, in my niche there’s a multi-billion dollar industry in the US, it’s three keywords. Current legislation in Canada says this service is not allowed in Canada right now. That’s fine, but I can’t believe that the website keyword1keyword2keyword3.ca was available (where keyword1 keyword2 keyword3 is the three word name of the industry). So now I own it. What do you suppose that’ll be worth if the legislation changes in Canada? Even if that’s 5 years away? or 20? I’ll still be kicking around in 20 years, I could be looking like a real smrt fella in 20 years with a domain like that. Right now the domain would be worth say $100. If the legislation changes, it’s worth 7 figures.
In addition, there’s plenty of keyword rich combinations that could take some type in traffic. Not even for parked landing pages - but a simple conversion page on a keyword rich domain might yeild some results.
So get on board with the .ca’s. Write out all the keywords in your industry and start looking at the better combinations. Check if the .ca is available. It probably is. Go register it.