New layout. Ripped from sugarrae’s blog where she talks about the new thesis WP theme. I bought the developer’s license to use it on multiple sites, it’s a great theme.
I actually bought it for one of my business sites, then upgraded to the developer’s edition so I can use it on multiple sites - specifically this one. And the reason I did is very straightforward - conversions.
If you look at the layout, you’ll see a rotating image in the top right of the blog. Sometimes it’ll be a picture of soup, or some clouds, or some people. Wonderful stuff I suppose. But I want conversions - and that spot where the pics are is a hot spot for visitors eyeballs.
So on my money site I changed those rotating images to be a form. The form is how I convert visitors to leads or purchasers. That form is the basis for all my clients. Bring the traffic in and convert. And this seem so far seems to be doing well as a result. The form is there, right in front of all visitors on every page, no matter what long tail search term they came in on. (the nice thing about the DIY theme? Making that change can be done through the theme controls. Just turn off the ‘images’, turn on ‘custom code’ and paste the code in. Poke me with a fork I’m done.)
Conversion of visitors is something you should spend some time on. Realistically, I’m no onpage conversion specialist. But check out this scenario; you get 100 visitors a day and convert 2% of them - two buyers daily. Now you want to double your business. Most people react and want 200 visitors. But that’s a lot of work - and may not even be possible. Double your visitors? A pretty lofty goal.
However, there’s a far easier way to double your business. DOUBLE YOUR CONVERSION RATIO! Spend some time figuring out how to take that 2% to 4%. You’ll find this a far easier way to double your business than doubling your traffic. It’s the low hanging fruit.
There’s three ways to do this (again, I’m not a conversion specialist). First, Google your brains out and read. Secondly, do A-B or split testing. Try one page, try a second page. Find out which one converts better. Thirdly, hire a marketing firm who specializes in this (or find an on page conversion specialist).
P.S. I suck at blogging. I don’t think I should be talking about two seperate unrelated topics in one blog post. Ah well. I guess that’s three topics; new theme installed to increase conversions, a tip to focus on conversions, then a tip on don’t blog on multiple topics.