In a previous post I mentioned that .ca domains were still going cheap and that there were plenty of opportunities still available. I’m going to add some additional thoughts on that.
First, mine your logs. Go get some log analysis software and look for what people are searching on. Let’s say your in the mortgage marketplace. You see lots of hits for ‘ontario mortgage rates’. Go register ontariomortgagerates.ca. You’ll find your logs are the best place to go find new keyword rich domain name suggestions. Last year when I checked, somewhere between 2 and four of the top search terms in my logs, the domain names built from those keywords were available as .ca’s.
Next put up some content. Even just three or four pages talking about ontario mortgage rates. Make sure you have a means for visitors to convert (either to buy or to convert to a lead somehow) prominently on the site.
Now go use some of the link building techniques we’ve talked about previously to drive 10 or 20 links to the site. Now sit back and wait.
Eventually you’ll start to get some search engine traffic. Are you going to set the world on fire? No. But you will accomplish three things. First, put together a couple dozen feeder sites like this and you’ll get a nice flow of leads. Secondly it helps diversify your online SEO efforts. If your main site gets burned somehow, or just stops ranking you won’t be completely bone dry of business. And thirdly, when the time comes that you need to go grab an aged domain to do some testing or build out a new site you’ll already have a stable of sites to choose from. It’s real nice to be able to go grab a two year old domain whenever you have a new project or want to do some testing.