Posts tagged as:

affiliate marketing

Marketing Bully - some additional thoughts

by admin on August 28, 2008

(The following post makes more sense if you’ve bought the ebook and read it). If you bought Andre Chaperon’s Marketing Bully ebook today and have had the time to review it you’ll notice in one section on advertising (I’m being vague deliberately) he talks about using about.com to get lists of websites in a specific niche.

Well, let me extend this a bit - there’s another place you can get lists of websites in a related niche - Google adwords. And here’s how:

Go to Google. Click on ‘preferences’ and set the number of search results shown to be 100. Now go do your search for your niche. Of course you’ll get all the adwords listings. Now click on ‘more sponsored listings’. Now I think Google just changed the layout of this page, but you should now have a three column listing of at least 100 advertisers on that search term. That gives you a ton of information to use in conjunction with the ebook’s suggeste strategy. And combine each of those websites with the about.com technique in the ebook, now you’re cooking with gas.

My apologies if this specific strategy is mentioned in the ebook. So far I’ve only glanced at it and picked up a few points. I saw the new Google layout on the sponsored listings page and just kind of put two and two together.

Now, for those of you not following along in the ebook there’s still something to be learned here. Watching the PPC ads are a good indicator of what’s going on in the industry. How can you use that in what you’re doing? Worth giving some thought to.

I watch the PPC ads relatively closely in my niche to see any new players. Normally what I see are incompetents spending money which is kind of nice. But sometimes there’s more going on. Players who are getting slaughered in the organic listings moving to PPC. PPC players trying to move into organic. And just two weeks ago I was investigating a new player in the PPC market (see my previous post on researching your competitors online) and found a very high quality backlink. I’ve not completed my research yet, but I may be able to duplicate the link. If so - watching the PPC ads paid off, didn’t it?

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Marketing Bully report now available.

by admin on August 28, 2008

Andre Chaperon, who I think I’ve mentioned before, has just released his Marketing Bully report.

I just bought a copy, it’s $49.95 and after my first 5 minute read through seems well worth the money. I suspected as much, since it’s clear he knows how to market online - he had me waiting for the release of this. If you can market like that to me, even when I know you’re marketing to me, you’ve really got something.

Here’s basically what he did. He created a squeeze page that I stumbled across while visiting his site. Now we all hate those squeeze pages, but this one, well this one I actually read. Then I signed up to receive emails from him.

He sent me a couple emails basically creating some excitement. Telling me it’s coming out tomorrow, and probably less than $300. See? He’s creating expectation that it’s value is $300. And I’m thinking to myself, ‘Self, should I spend $300 on an ebook? I know it’s going to be good, but $300? I’ll think on it.’

Today I get the email. The product is released - for $97. So I’m pretty much in right? Except what he notes is that his payment vendor has him capped at $50 and it takes a few days to raise the cap. So temporarily its $49.95. I’ve no idea if there’s a cap, but by this point my hands are shaking I’m so anxious to send the guy my $50.

So I bought it, and as I expected, my initial review is that it’s well worth the $50. And I’m not even an affiliate.The reason SEO folks need to buy this is because it’s good for research. Learning how hardcore affiliates get traffic and convert can only be good for your business. Even if it’s not methods you use, it may spawn other ideas.

Now, I haven’t read it in depth yet, but one thing stuck out right near the top - and it goes full circle back to the initial squeeze page that roped me in. He describes in detail how he does this. Basically he researches his market then speaks their language. And that’s what he did. Let me elaborate.

I know how to do SEO. And I know how to do Pay per click. I do both pretty well. What I don’t do well is affiliate marketing. Seems kind of funny if I can do SEO and PPC, but there you go. I’ve never quite put my mind to it. However I know SEO and PPC are less about ‘tricks’ and more about reading, trying, and basically just doing the grunt work until you figure out the steps. And I’m pretty sure affiliate marketing is the same way. And that’s how his squeeze page roped me in. He knows that I know there’s no big secrets. Just test and learn.

One part of the problem though is before you can test, you need a roadmap of what to test. A push in the right direction, a list of things to test, that kind of thing. This I didn’t have for affiliate marketing. For SEO, years ago I got my roadmap by reading for a week straight, and then getting some paid consulting from SugarRae. Both actions paid off in spades. But with out the paid consulting from Sugarrae, well, I’d probably still be drifting. Hey, I still had to do the work, but I had a push in the right direction.

So I knew I need a roadmap. I knew the process is likely methodical and testing based rather than some big secret trick. And I’m willing to pay a bit of money to get a push in the right direction. And if you read his squeeze pages at marketingbully, you’ll see that this is exactly the buttons he’s pushing. And as I noted, he talks about finding these buttons in the document.

What it is is detailed instructions on how to begin testing for affiliate marketing, from start to finish. How to set up squeeze pages that work, how to find keywords, how to bring in traffic. And so on.

I likely won’t get to trying this stuff out anytime soon because I’m so busy. But if you’re into SEO, this one’s worth the $49. And if you’ve ever thought you’d like to be one of those affiliate marketing folks, this is probably the place to get started: Marketing Bully.

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Squeeze pages and affiliate marketing

by admin on August 21, 2008

There’s two things I know. First I despise squeeze pages. They suck, they look horrible and I have no clue why someone would buy something from such a page. Secondly, I know little to nothing about affiliate marketing.

Which is kind of funny that I’m going to send you to this page:
Marketing Bully
This is a squeeze page created by Andre Chaperon. I’ve met Andre, he’s a great guy.

And despite my dislike of squeeze pages, I read his stuff from top to bottom, clinging to every word. If this guy’s good enough to make me actually read a squeeze page, then this guy is on top of his game.

I’ve signed up. He had a deal a few months ago for one day only, I was out on vacation and missed it. But sign up for his stuff and watch it closely. Not sure what he’s selling yet, but I’m anxious to learn. I expect I’ll be buying his book or method or whatever when he finally releases it.

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