No need to get freaked out :). I’ve added a few things to the site.
I’ve added adsense to the site in two places. One is in the nasty big block in the top right. This is where the conversions happen - or that’s my claim. I’ve also added it in a sidebar down the right. You’ll see I’ve used contrasting colours.
The rationale is just general testing. I’m trying out some things with adsense on a number of sites. Maybe nothing comes out of it, or maybe I start seeing something. If so, I can use that information on my main sites.
But the ads will also tell us a few things; like who’s running SEO ads in Canada, and how Google sees the site based on the ads that are displayed.
And no need to click the ads to pay me (I disagree with that principle anyway). Treat them like regular ads. The 50 cents a month the ads are likely to bring in aren’t going to make a lifestyle difference for me :). And I don’t run this site for the money anyway.
I’ve also added tag clouds. The reason (and partly the adsense addition as well)? The kids toy review blog site I mentioned earlier has both adsense and the tag cloud on it. And that site is rocking in the serps. Toy reviews are ranking on the front page for the name of the toy. Now I think it’s all about the backlinks, but I’m wondering about the kick of tag clouds as well. So we’ll try it out here too, on another non-primary website.
It’s an example of tinkering and testing. I recommend you do stuff like that too. You never know what you’re going to learn.