If you’ve known me for any length of time, you know I don’t work much in social media type sites. It’s just not where my market is, and I’m suspicious that much of the traffic is junk, or full of 16 year olds who don’t have any money anyway.
But there are some redeeming qualities to some of these sites. I’m going to show you how to mine social bookmarking sites for more links.
First, go get some social bookmarking sites. 30 seconds on Google will give you more sites than you can shake a stick at. Let’s use www.diigo.com to start.
Now, we’re going to find pages on those bookmarks that are related to our niche. Continuing on with our mortgage example, let’s find mortgage related bookmarks on diigo. To do that, we do a Google search for mortgages, but add the qualifier “site:diigo.com” on the end, like this:
mortgages site:diigo.com
See? You know have a whole bunch of pages that relate to mortgages that people have bookmarked. This should bring you to two follow ups:
1) can you approach any of these folks to get them to link to you?
2) hundreds and hundreds and hundreds of sites that relate to mortgages that are also popular enough that people will bookmark to them.
And we already know what to do with all those sites right? First, approach them to see if they’ll give you a link. Second, check the backlinks to these sites to find even more relevant sites to get backlinks from. Now you’ve got probably thousands and thousands of sites that will potentially give you a link. Get going!
One would expect that most of these bookmarking sites will have nofollow on their bookmarked links so they’re pretty much useless from an SEO point of view. But the list of relevant sites they’ll provide (that others in your industry have not approached) for you to mine for links is priceless.
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