There’s two things I know. First I despise squeeze pages. They suck, they look horrible and I have no clue why someone would buy something from such a page. Secondly, I know little to nothing about affiliate marketing.
Which is kind of funny that I’m going to send you to this page:
Marketing Bully
This is a squeeze page created by Andre Chaperon. I’ve met Andre, he’s a great guy.
And despite my dislike of squeeze pages, I read his stuff from top to bottom, clinging to every word. If this guy’s good enough to make me actually read a squeeze page, then this guy is on top of his game.
I’ve signed up. He had a deal a few months ago for one day only, I was out on vacation and missed it. But sign up for his stuff and watch it closely. Not sure what he’s selling yet, but I’m anxious to learn. I expect I’ll be buying his book or method or whatever when he finally releases it.
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Andre just sent an email out today to folks that’ve subscribed to his website. Typical marketing crap. Short on facts, long on hyperbole. Basically just promising ‘more to come tomorrow’. This is what my head tells me when I read his email.
So why is my heart beating with anticipation? Why am I anxious to get his next email tomorrow? Because Andre knows how to market like a gangsta. Sign up for his stuff and see for yourself. Dissecting one of his emails has got to be an excellent exercise in emarketing. When you can market to marketers, you know you’re hot.
Maybe you can answer a question for me on squeeze pages… Why are they ALL the same?
Every single one I go near is 600 px wide, has some bolded big text, a couple screenshots, and is super long.
Is this just proven to have the highest conversion rate? When ever I land on one of these sites I hightail it out of there because to me, it is just a giant trap to get my email and spam me for ever.
I was trying to design one for my site and took into account the three things I read the most (keep it simple/no navigation away/make sure there is a call to action), and all of these are apparent in these style of landing pages, but I (and I assume internet newbies) just think of these as like the white van at a gas station selling you speakers.
Am I in left field here? should I just mimic their exact designs and hope for the best?
As I intimated, I don’t know much about squeeze pages. I agree they look like crap, who the heck would buy from them? Not I.
However, my suspicion is that they do in fact work. Maybe not all, maybe not most, but some people buy from it. Like my websites, I have a ‘conversion’ form where people have to put in personal info. Most people won’t complete it - but 20% do. That 20% is what makes my business hum. So if they get 5% of people buying from a squeeze page and that’s profitable, then who cares about the other 95% of people? They’re just traffic, and that doesn’t really have much of a cost these days.
If you’re doing squeeze pages, then I recommend you read and review the marketingbully.com website. That’s really my point - I don’t know much about these things but that that squeeze page actually overcame my objections to this type of marketing. If it’s that good, it’s worth emulating. (Plus, I’ve heard others refer to this guy as the king of that market).
29% of internet users buy products from spam emails. http://www.marshal.com/pages/newsitem.asp?article=748&thesection=news
If someone out these still buys from those annoying emails then someone is going to buy from a squeeze page. No matter how bad or scammy they look. You see enough of these things around so they must work.
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